Posted in Diaper Bag essentials, Diaper Rash, Shopping

Diaper Duty Just Got Easier with Target Subscriptions


If you’re a new parent, we don’t need to tell you about the day-to-day stresses of your new title as Mom or Dad.

What we can tell you is that Target is here to make parenthood a little easier. From car seats to clothing, we’ve got all your baby needs covered. And starting today, Target is helping to make one of your daily duties a lot more manageable—Diaper duty.

Target is piloting a new subscription service on for diapers and other baby-care items including formula, wipes and training pants. And not just any diapers and formula, we’re talking Target’s up&up brand and other trusted names like Huggies, Pampers, Seventh Generation, Enfamil and Similac.

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